Symetrix at ISE 2024

Barcelona

Outline

We designed and built the booth for Symetrix at ISE 2024 in Barcelona, the world's largest AV systems integration show. The stand was to highlight the client’s market leading AV software and hardware to both new and existing clients.

Case

We partnered with Symetrix once more to design and build their booth for Integrated Systems Europe 2024 (ISE). Since 1976, Symetrix has been creating tools that deliver outstanding audio quality. They continue to design, manufacture, and support innovative AV solutions with their hardware and software products.

ISE 2024 was the most successful edition in its 20-year history. Held over four days at the Fira de Barcelona Gran Via, the show attracted 73,891 unique verified attendees from 162 countries, setting a record since its inception in Geneva in 2004. This represents a 27% increase from the 2023 edition.

Since its relocation to Barcelona in 2021, ISE has become Europe's premier AV and systems integration exhibition. It’s more than just an event; it's a platform for visionary AV companies to showcase cutting-edge technological advancements and build meaningful business relationships.

Creating a booth where Symetrix's AV is the star of the show.

Facts

4-day event
73,891 attendees
1,408 exhibitors
82,000 sqm of show exhibit space

Aspects

stand design & construction
storage facilities
furniture & custom-built elements
reception & hospitality areas
demo stations
exhibition area
graphic production
hall services management
stand-by 24/7 service

Work process

Our task was to create a stand that drew attention for all the right reasons and met our clients’ needs. We managed both the design and construction of the stand, building on the success of our previous collaboration.

The booth featured a hanging sign with the company logo for high visibility, along with ample product displays, a bar, a semi-private meeting area, storage and a reception.

When designing the stand, we ensured a spacious demo area to showcase the client’s software and hardware, positioning it centrally for maximum visibility and accessibility. We created an arch in the meeting area to provide privacy for business discussions.

The bar and reception area were linked, allowing visitors to wait for meetings while enjoying a drink in a relaxed space. The integrated storage area was also beneficial, providing the client’s large team with a place to store their belongings.

It was incredibly easy working with them, and it's always a pleasure to have a repeat client
Ana Oma, Project Manager

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