Adragos Pharma at CPHI: Where precision meets presence
A refined, open-flow stand that elevates Adragos Pharma’s identity through crafted details, warm visuals and an inviting sense of precision.
participants
60,000
industry
Pharmaceutical
event type
Live Event
location
Frankfurt
The challenge
Our client needed a stand that combined strong visual impact with smart use of space. The open area had to work as an inviting place for informal meetings without feeling cluttered. To achieve this balance, we created a bespoke six-metre curved bench that shapes the stand, guides visitor flow, and turns an open footprint into a functional meeting environment.
What we did
We designed a space where brand presence and atmosphere work seamlessly together. Backlit graphics were used to highlight the team and reinforce the client’s identity, ensuring the stand could be recognised from a distance. Translucent fabrics added a sense of privacy to the rooms while keeping the environment open and airy. Sophisticated hanging lamps introduced a contemporary character and softened the overall ambience. The custom curved bench became the central feature, saving space while naturally directing movement and offering a comfortable place to sit and connect.
The result
The stand became a warm, open space that drew visitors in instantly. The curved bench encouraged natural conversations, while the backlit visuals strengthened the brand presence. The overall design felt fluid, inviting, and confidently aligned with the client’s identity.
Services
Concept & Design
Branding
Guest Experience
Complex Logistics
Activations
Branding Production
Technical Production
Key facts
3-day
Event
62k
Attendees from 166 countries
80m2
stand
2,4k
Exhibitors
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Let’s build your brand’s next showstopper
Let’s build your brand’s next showstopper
From bold ideas to flawless execution, we design exhibit spaces that grab attention—and keep it. Let’s create something people won’t just walk past, but talk about.