Pfizer CentreOne at CPHI: Minimal design, maximum impact
A sleek, modern design with clean lines that sparks engagement and showcases innovation.
participants
60,000
industry
Pharmaceutical
event type
Live Event
location
Frankfurt
The challenge
Engineering a suspended curved lighting feature that delivered strong visual impact without visually overpowering the clean, architectural aesthetic of the booth. Achieving this required precise coordination between structural engineering, lighting design and the venue’s rigging restrictions to ensure safety, balance and optimal illumination.
What we did
We created a sleek, modern booth defined by clean architectural lines, a striking curved hanging lamp and integrated ambient lighting. Built with sustainable materials and meticulous detailing, the space was designed to express innovation and foster engagement. Despite tight deadlines and complex on-site coordination, the booth delivered a refined, functional and memorable brand experience.
The result
A refined, architecturally clean booth delivered on time despite tight deadlines. We overcame engineering and logistical constraints to create a bright, seamless and impactful space that strengthened the brand’s innovative presence.
Services
Concept & Design
Guest Experience
Complex Logistics
Branding Production
Technical Production
Bruno Sciamanna
CMO
Key facts
3-day
Event
62k
Attendees from 166 countries
35m2
stand
2,4k
Exhibitors
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Let’s build your brand’s next showstopper
Let’s build your brand’s next showstopper
From bold ideas to flawless execution, we design exhibit spaces that grab attention—and keep it. Let’s create something people won’t just walk past, but talk about.