NextPharma at CPHI: A refined stand for a global CDMO
Crafting a unique booth that enhances NextPharma’s brand presence at CPHI 2023.
participants
53,900
industry
Pharmaceutical
event type
Live Event
location
Barcelona
The challenge
NextPharma, a globally operating CDMO offering everything from pharmaceutical development to commercial supply and packaging, secured a prime location at CPHI Barcelona 2023, one of the most influential events in the pharma world. We were tasked with capitalising on that position by creating an engaging, visually striking booth that exceeded industry norms.
What we did
We designed an inviting exhibition space that married NextPharma’s brand essence with a welcoming, human-centred layout. The booth included a feature wall dressed in lifelike imitation greenery, paired with bold backlit branding to anchor the identity. A private meeting room, a relaxed lounge area, and informal tables created zones for both business and casual interaction. Two custom counters with display cases presented NextPharma’s core services, lab, packaging, and clinical trials, with clarity and impact. All elements, including bespoke storage and furniture, were crafted to support functionality while maintaining aesthetic coherence. Every design touchpoint was made to feel personal and professional, reflecting NextPharma’s credibility within a competitive pharma environment.
The result
delivering exceptional visibility for NextPharma. It created a calm yet sophisticated environment where meaningful conversations could happen naturally. The design truly mirrored the brand’s commitment to innovation, trust, and global reach.
Services
Construction
Design
Branding
Project Management
Key facts
3-day
Event
53,935
Attendees from 162 countries
2,400
Exhibitors
119
sqm booth
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Let’s build your brand’s next showstopper
Let’s build your brand’s next showstopper
From bold ideas to flawless execution, we design exhibit spaces that grab attention—and keep it. Let’s create something people won’t just walk past, but talk about.