G-Club at ICE: A VIP stand for connection and conversation
Designing and delivering the G-Club at ICE 2025 VIP-style lounge, where key iGaming leaders could connect in a relaxed yet refined environment.
participants
73,890
industry
Gaming
event type
Live Event
location
Barcelona
The challenge
G-Club is a private business club for the iGaming community, offering networking, concierge services, retreats and educational sessions. At ICE 2025, the client’s ambition was to host a discreet and luxurious space for their members, where deals could begin, ideas could spark in comfort, and connections could flourish organically. The stand needed to reflect the club’s prestige while delivering function and flow in a high-traffic trade fair.
What we did
We created a space that felt exclusive yet accessible, an open invitation to connect, away from the noise. Every detail was engineered to echo the premium DNA of the G-Club brand. From the material palette to the spatial design, the atmosphere showed comfort and class. Our in-house design team maximised the use of space, integrating existing venue architecture, like a structural column, seamlessly into the storage unit, preserving the clean lines and visual clarity of the overall concept. Vertical and horizontal beams framed the space elegantly, shaping a private, semi-enclosed zone without shutting guests off from the surrounding energy of the show. Soft lighting, tactile finishes and a refined selection of materials delivered a warm, sophisticated backdrop for meaningful conversation.
The result
The finished stand didn’t just match the render, it exceeded it. Every element was crafted with meticulous care, and the on-site execution was flawless. We don’t just build stands, we create spaces that elevate connections. G-Club’s presence at ICE25 didn’t just feel premium. It felt personal.
Services
Construction
Concept & Design
Branding
Key facts
73,891
Attendees
1,4k
Exhibitors
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Let’s build your brand’s next showstopper
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