Rhei Life at CPHI: A stand where innovation flows
Create a vibrant booth for Rhei Life that can host business talks while fostering partnerships at CPHI 2024.
participants
59,000
industry
Pharmaceutical
event type
Live Event
location
Milan
The challenge
Design a stand that draws attendees to explore future projects and partnerships to create innovative health solutions.
What we did
We embraced Rhei Life’s branding with a recognisable colour palette, while incorporating ample seating and space to encourage meaningful connections. A highlight of the stand was its bespoke lighting installation at the center, a sculptural element inspired by the concept ‘Everything flows. Nothing is ever still.’ This flowing, organic feature brought visual harmony and embodied Rhei Life’s essence of continuous innovation. Our Exhibits Team spent over a week on-site in Milan, fine-tuning every element to ensure a flawless, immersive experience.
The result
The final result was a stand that felt open, human, and engaging, perfectly suited for business conversations and discovery. Visitors were drawn to its flowing design and calming atmosphere, and the client was proud to host partners in a space that spoke to their values of progress, partnership, and wellness.
Services
Construction
Concept & Design
Branding
Key facts
3-day
Event
59k
Attendees from 148 countries
2,838
Exhibitors
145k
m² of exhibition space
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Let’s build your brand’s next showstopper
Let’s build your brand’s next showstopper
From bold ideas to flawless execution, we design exhibit spaces that grab attention—and keep it. Let’s create something people won’t just walk past, but talk about.