Ribbon at MWC: Networking stand for networking solutions experts
Craft a stand for Ribbon, the networking solutions for service providers, enterprises and critical infrastructure sectors at Mobile World Congress 2025 in Barcelona.
participants
109,000
industry
IP and optical networking
event type
Live Event
location
Barcelona
The challenge
MWC is where mobile tech giants collide. For Ribbon, we were tasked with engineering a magnetic brand hub that converted footfall into engagement and serious business conversations.
What we did
Created an eye-catching two-storey stand for Ribbons, sleek, luminous and impossible to ignore. Bold curved architecture, custom mirrored spheres and minimalist white space put their cutting-edge products centre stage. We amplified the impact with LED lighting around the booth perimeter and backlit logos, ensuring maximum visibility. Strategically placed meeting rooms on both levels offered private discussion spaces, while backlit demo stations let visitors experience Ribbons' latest tech hands-on.
The result
Delivering for our clients is at the core of what we do. This marked our second year designing a stand with Ribbon, an opportunity to push further, refine our approach, and elevate their presence beyond the previous show. And we did exactly that.
Services
Construction
Concept & Design
Branding
Key facts
109K
Attendees
2,900
Exhibitors
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Let’s build your brand’s next showstopper
Let’s build your brand’s next showstopper
From bold ideas to flawless execution, we design exhibit spaces that grab attention—and keep it. Let’s create something people won’t just walk past, but talk about.