GEN at CPHI: A Stand that speaks global science with local soul
Create a stunning exhibit for Turkey’s leading pharmaceutical company: GEN at CPHI 2023.
participants
53,900
industry
Pharmaceutical
event type
Live Event
location
Barcelona
The challenge
GEN, a leading specialty pharmaceutical company from Turkey with over 20 years of global experience, trusted us to bring their brand to life at CPHI Barcelona 2023. Their goal: amplify brand identity, drive meaningful engagement, and stand out in a sea of over 2,400 exhibitors and 53,935 visitors. This was Iventions’ first collaboration with GEN, a moment to make it count.
What we do
The stand showcased the brand with sleek black and wood elements, expressing scientific rigour with natural warmth. We crafted an open, symmetrical layout featuring two counters and three accessible sides that encouraged visitor flow and engagement. The 126 sqm space struck the perfect balance between presence and openness, giving GEN a bold yet welcoming voice on the show floor.
The result
GEN’s stand made a powerful statement within a venue hosting 2,400 exhibitors and 53,935 international attendees. Visitors were drawn in by the clarity of the layout and the confidence of the brand expression. Business conversations flowed naturally in a space that felt designed to connect. The collaboration laid the foundation for future partnerships and proved GEN’s place on the global pharma stage.
Services
Concept & design
Branding
Complex logistics
The event in numbers
3-day
Event in Barcelona
53,935
Attendees
2,4k
Exhibitors
126
sqm stand
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Let’s build your brand’s next showstopper
Let’s build your brand’s next showstopper
From bold ideas to flawless execution, we design exhibit spaces that grab attention—and keep it. Let’s create something people won’t just walk past, but talk about.