Midas at ISE: Five brands, one voice
A stand where five brands struck one unforgettable chord for Midas at ISE 2024.
participants
73,800
industry
Audio Equipment
event type
Live Event
location
Barcelona
The challenge
Midas, a global conglomerate of audio brands, approached us to design and build a disruptive, urban-inspired stand at ISE Barcelona that could cohesively represent five distinct brands, from microphones and mixing consoles to speakers and effects units. The goal: capture attention in a sea of over 1,400 exhibitors and engage 73,891+ industry professionals.
What we did
We crafted a bold booth with a garage‑inspired, street‑art aesthetic, using custom graffiti artwork by a professional artist to give each brand its own voice under one overarching concept. The layout guided visitors on a journey through five mini‑worlds, each tailored for hands-on product demos and exploration. Product displays ranged from wall-mounted gear and podium showcases to immersive brand experiences. To enhance engagement, the stand included a hospitality bar offering drinks, branded merchandise displays, and cosy lounge areas for informal business chats. Every touchpoint was designed to heighten interaction and ensure each brand shone in its own right while contributing to the unified Midas identity.
The result
The stand became an immediate head-turner at ISE 2024. Its cohesive yet expressive design stood out across 82.000 m² of exhibition space, drawing in visitors with its dynamic visual language and inviting layout. It successfully unified five distinct brands into one immersive experience—creating buzz, facilitating business conversations and reinforcing Midas’ reputation as an innovator in pro‑audio design.
Services
Construction
Design
Custom brand graphic production (graffiti art)
Keisha Rivers
Sr. Product Marketing Manager
Key facts
4-day
Event
73,891
Attendees from 162 countries
1,408
Exhibitors
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Let’s build your brand’s next showstopper
Let’s build your brand’s next showstopper
From bold ideas to flawless execution, we design exhibit spaces that grab attention—and keep it. Let’s create something people won’t just walk past, but talk about.