Radisys at MWC 2022

Barcelona

Outline

For the second time around, we conceived and designed the Radisys exhibition stand for MWC in Barcelona, the world’s largest trade show in the connectivity industry.

Case

Every year, MWC Barcelona takes place as the world’s largest event in the communications and technology sector. With connectivity and digital accessibility being more important than ever, thousands of tech professionals and influencers gather at Mobile World Congress Barcelona to discover and discuss the latest innovations in the industry.

After giving the Radisys exhibition booth a fresh new look in 2019, this key player in global telecommunications solutions once again sought the expertise of Iventions to conceptualise and design its stand for MWC 2022. This year, the theme for the Radisys exhibition booth was ‘Connectivity Reimagined, Experience Reimagined, Telco Reimagined’, a message we ensured stood out for all to see against eye-catching shades of pink and purple – the company’s signature colours – and a minimalistic white booth.

We have nothing but positive things to say about our partnership with Iventions, both leading up to the show and on site.

Product Marketing Specialist at Radisys

An impactful way for Radisys to showcase their brand at Mobile World Congress

Facts

4-day event
109,00+ attendees
From 198 countries
2,400 exhibitors
120,000+ square metres
7,900 CEOs present
3,500 media & industry analysts
54 sqm for the Radisys stand

Aspects

stand design & construction
demo stations
storage facilities
furniture & custom-built elements
reception & hospitality areas
product placement
graphic design & branding production
hall services management
stand-by 24/7 service

Work process

In the design process to build the exhibition stand for this global leader and innovator in the telecom sector, Iventions captured Radisys’ disruptive mindset and harnessed its power to transform businesses and networks. With a focus on the digital experience of tomorrow, we employed images of a starry night sky against minimalistic white backgrounds. We also designed futuristic panels to represent a new era of connectivity and the flow of data.

What’s more, we conceived an open and accessible area with display lighting to ensure all eyes were on Radisys’ portfolio of solutions, ranging from open 5G-service acceleration to disaggregated broadband. The MWC booth also featured demo stations with integrated LD and LCD screens and welcoming seating areas for meetings and networking. Around-the-clock assistance from our internal team and seamless communication ensured this collaboration was a resounding success for the second year running.

Our mission is to provide a turnkey experience that meets the needs. To achieve this, we work in partnership with our customers, delivering the capabilities they need today while anticipating their future requirements.
Constanza Chicco, Exhibits Project Manager Lead

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