UEFA Champions League Final: Where football met Turkish Grandeur
Transforming Istanbul’s Atatürk Olympic Stadium into a hospitality masterpiece for 11,195 guests at the UEFA Champions League Final 2023.
participants
11,200
industry
Football
event type
Live Event
location
Istanbul
The challenge
UEFA needed more than just décor; they required a cultural experience. With 32,000m2 of hospitality spaces spanning VIP lounges, team areas and partner zones, every detail had to reflect both the prestige of the Champions League final and the soul of Turkey.
What we did
We created immersive experiences that told a story. Our team began by diving deep into Turkish visual culture, identifying key motifs that could translate into a football context. UEFA provided key visuals that became the foundation, and we layered this with Ottoman-inspired patterns that appeared throughout all hospitality areas. Our production team worked closely with Turkish suppliers, ensuring every piece met both our exacting quality standards and UEFA's operational requirements. From the plush carpeting in the VIP areas to the durable yet beautiful furnishings in high-traffic zones, every material was selected for both visual impact and practical performance. Our logistics team coordinated a precise installation schedule that allowed all these elements to come together seamlessly.
The result
A night where flawless execution met an unforgettable atmosphere. Guests experienced the perfect fusion of football, luxury and a refined taste of local culture, while UEFA gained another impeccably delivered final.
Services
Guest Experience
Activations
Technical Production
Branding
Complex Logistics
Theresa Ruivo
Hospitality Production Manager
The event in numbers
11,195
guests across VIP and hospitality areas
32,000m2
transformed in 3 weeks
100%
locally sourced decor items
3
weeks of assembly


Let's create your sports moment
Let's create your sports moment
We design experiences that hit the force of a last-minute goal. Your event becomes part of the story every fan will tell long after the game is over.