Turkish Airlines Euroleague Final Four: Bespoke sports experiences
Delivering the finest Middle East VIP hospitality for the biggest weekend of Europe’s basketball season at the Final Four 2025.
participants
2,500
industry
Basketball
event type
Live Event
location
Abu Dhabi
The challenge
After 10 consecutive years partnering with EuroLeague for its Final Four finale weekend, our goal was to push beyond excellence and deliver an unparalleled VIP experience, complementing the action on court.
What we did
For EuroLeague’s historic first edition outside Europe, we delivered an world-class VIP experience, fusing premium hospitality with authentic local culture. Partnering with 15 regional suppliers, we executed with precision and passion. We designed three distinct premium lounges, each with its own energy, from sleek sophistication to high intensity exclusivity, immersing 2,500 VIPs in the event’s prestige. Basketball themed activations, including photo opportunities with the Final Four trophy and official match ball, heightened the excitement. With Abu Dhabi’s finest catering and world class entertainment, we secured another flawless Finals execution. Now, we stand ready for EuroLeague’s next chapter, prepared to raise the game to new heights.
The result
EuroLeague's first edition outside Europe was a landmark success. VIPs celebrated authentic local experiences. Client expectations exceeded. Paved the way for future global editions.
Services
Guest Experience
Activations
Technical Production
Branding Production
Complex Logistics
Leonardo Mantovani
Executive, Business Operations
Key facts
2,5K
VIPs
3
Premium lounges
2
Weeks assembly
5
Project managers on-site
15
Regional suppliers
First
Euroleague Finals outside of Europe
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Let's create your sports moment
Let's create your sports moment
We design experiences that hit the force of a last-minute goal. Your event becomes part of the story every fan will tell long after the game is over.