Turkish Airlines EuroLeague Final Four: Bespoke sports hospitality in the heart of the Baltics
Premium hospitality for 2,500 VIPs at Europe’s premier basketball tournament, elevating every moment of the fan experience at Final Four 2023.
participants
15,000
industry
Basketball
event type
Live Event
location
Kaunas, Lithuania
The challenge
The 2023 Final Four demanded a new level of delivery. With 2,500 VIPs and 15,000 attendees in Kaunas, our challenge was to build on our partnership with EuroLeague by designing hospitality that was both premium and emotionally powerful. We needed to create spaces that matched the energy on the court, enhanced the guest journey, and kept EuroLeague’s brand at the centre of the Europe’s most prestigious basketball event.
What we did
We transformed hospitality into an extension of the Final Four stage, designing three premium lounges with distinct identities, from sleek elegance to fan-fuelled energy. Guests enjoyed curated moments with EuroLeague legends, trophy photo opportunities and bespoke basketball activations that put them in the spotlight. Working with local partners, our team ensured flawless delivery through precise brand integration, technical production and guest logistics. Every detail was executed to the highest standard, balancing seamless service with emotional impact. By blending elite hospitality with the drama of Europe’s biggest basketball stage, we elevated the fan journey and reinforced the prestige of the EuroLeague Final Four.
The result
The hospitality experience rivalled the action on the court. With 2,500 VIPs, 15,000 attendees and five tiers of curated packages, we delivered a landmark success. The event reinforced our role as EuroLeague’s trusted partner, proving our ability to elevate sport with precision and unforgettable impact.
Services
Brand & Guest Experience
Complex Logistics
Project Management
Technical Production
Theresa Ruivo
Hospitality Production Manager
The event in numbers
15,000
Overall Attendees
5-tiers
of hospitality packages
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Let's create your sports moment
Let's create your sports moment
We design experiences that hit the force of a last-minute goal. Your event becomes part of the story every fan will tell long after the game is over.