The hottest event tech trends every event marketing agency needs
1) AI copilots: useful, not flashy
AI is finally a practical sidekick for planners, speakers, and attendees: smart agendas, session recommendations, lead scoring, and real-time summaries your team can act on mid-show. Industry guides consistently put AI, contactless ops, apps, community, and analytics at the top of 2025 lists.
Quick wins
- AI matchmaking that pre-books meetings
- Live Q&A and session recaps for speakers
- Ops alerts for queues and room overflow
For more AI info, have a look at this industry report with forecasts.
2) Mobile event apps people actually use
Your app is the workhorse: schedules, maps, push updates, Q&A, polls, networking. Choose features that fit your goals, budget, and team capacity, not just the shiny ones.
Make it stick
- Launch 3–4 weeks before showtime
- Keep navigation simple; support offline use
- Use micro-missions (e.g., “Add 3 sessions → unlock a perk”)
3) Frictionless entry: tap, scan, smile (with consent)
Contactless check-in, dynamic QR, RFID, and computer-vision lanes are now baseline for larger shows: great UX for guests, crisp data for ops. Post clear privacy notices at every capture point.
Three-lane setup
- Express: app QR / wallet pass
- Pro: NFC badge / wristband
- Assisted: staffed desk + on-demand print
4) Hybrid is “design once, deliver everywhere”
Build content in chapters and deliver it live, remote, and on-demand (with captions and language tracks). Hybrid still multiplies reach without multiplying costs, when planned intentionally.
Do it without chaos
- Script sessions in 6–10 minute segments
- Capture ISO feeds (speaker, slides, room)
- Measure meetings booked and demos requested, not just views
5) Wearables & smart glasses: ops superpowers
Hands-free checklists, “see-what-I-see” remote support, and wayfinding for build crews are finally practical. Roll out backstage first; expand guest-facing later.
6) Community features that outlive the show
Forums, chats, polls, and meet-ups extend your event’s life and keep your audience warm between editions.
Keep the flywheel turning
- Monthly AMAs with speakers
- “Study guides” tied to recordings
- Reward helpful answers with VIP perks
7) Immersive micro-interactions (purpose over spectacle)
Directional audio bubbles, AR product overlays, tactile demos: small, satisfying interactions that make learning faster and queues shorter. Align every effect to a learning or conversion goal.
8) First-party data with a clear value exchange
With third-party cookies fading, events are first-party insight engines. Make consent obvious and the value irresistible (VIP lines, bonus content), and route hot leads to sales within minutes.
9) Sustainability you can measure
Track power, material reuse, and travel emissions; design modular scenic that lives multiple lives. If you can’t measure it, it didn’t happen.
Proof from our work
FIAT 500X Roadshow: VR test drives across 6 UK cities
We built a modular pavilion roadshow and a Virtual Reality test drive at the heart of the experience, delivered in 10 weeks across London, Manchester, Birmingham, Newcastle, Glasgow, and Cardiff. Results included 473 VR drives, 6,160 unique website sessions, 557 online registrations, and 235 test-drive applications.
See the case study → FIAT 500X Roadshow: Turning cities into stages.
DIA Amsterdam 2022: city-wide Insurtech congress
We produced and delivered DIA Amsterdam 2022, transforming historic industrial buildings into bold, branded spaces. Over three days, we orchestrated five venues across the city, 60+ speakers, and 24 tailored sessions, guiding 1,300 participants through keynotes, showcases, workshops, and networking, end-to-end technical production, guest services, and risk management included.
See the case study → DIA Amsterdam: Global Insurtech x Innovation.
Ready to turn trends into results?
If you’re a global event agency stakeholder or part of an event management company scaling across Europe, we’ll help you pick the right tools, not the loudest ones, and execute flawlessly. Explore our Exhibits, Congresses, and Sports Hospitality capabilities, or ask for a tailored roadmap that blends AI, community, and sustainability into one seamless experience.
Own the spotlight. Start here → Contact us!
