YPO Global Event: Hospitality & experience excellence
YPO partnered with us to celebrate their 75th anniversary with a four-day global event where top CEOs from around the world came together to connect, inspire and ignite change.
participants
2,500
industry
Business Associations
event type
Live Event
location
Barcelona
The challenge
One umbrella event, with two distinct parts within it, in the same venue, one taking place while the other was being set up, all without guests noticing. Each event had less than 24 hours for setup and involved numerous complex elements. From concept to execution, everything was delivered in record time. With top CEOs from around the world in attendance, the experience had to meet the highest standards of quality while being culturally inclusive, ensuring every detail resonated with an international audience.
What we did
Under the theme of Barcelona, the host city of the event, we brought the vibrancy of the city to life as guests from around the world came to the Catalan capital. The venue and experience were dressed in the finest elements of Barcelona’s essence, bold colours, dynamic patterns, with some added Rumba Catalana. Every detail was curated to capture city’s unique atmosphere. From striking furniture to bespoke décor, the space radiated the city’s energy. Elevated branding and signage deepened the guest experience, ensuring full immersion in the concept. Thoughtfully designed areas catered to YPO stakeholders, blending creativity with efficiency. Comfort and interaction were prioritized, fostering meaningful connections in a setting that felt both inspired and intentional. Daring, lively and unforgettable, this was an experience that embodied Barcelona’s magic.
The result
With 100+ professionals, we designed and delivered two simultaneous events in under 24 hours setup time for each, planned and executed within two months. Our precision in rapid assembly and seamless event transitions maintained uninterrupted guest experiences. A multicultural team blended global expertise with Barcelona’s local insight to create a world-class CEO summit. Every detail reflected our specialities: thrilling concepts and flawless delivery.
YPO Global Event
Services
Creative concept
Guest management
Branding
Venue design and decoration
Activations
Key facts
2,5K
Guests
4
days of seamless programming
15+
local suppliers engaged
2
months for crafting, planning and production
2
events in 1
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No Ordinary Events. Only Spotlight Moments.
No Ordinary Events. Only Spotlight Moments.
Every square meter we build is intentional — crafted to impress, engineered to connect, and built for the brands that play on the global stage.