Toyota Paris Paralympics: Making waves at the Paralympics
An exclusive Toyota Paris Paralympics 2024 experience celebrating Team Toyota athletes from Asia during the Games.
participants
150
industry
Automobile
event type
Live Event
location
Paris
The challenge
Toyota is highlighting its partnership with the Paris 2024 Paralympic Games through its 'Start Your Impossible' campaign, which focuses on the support systems and communities that enable athletes to succeed. Our challenge: to create a space that celebrates Team Toyota athletes from Asia, showcasing how their communities have shaped them into 'Dual Heroes'.
What we did
We created an engaging exhibition space to showcase the athletes' memorabilia and touching testimonies, and we hosted inspiring on-stage talks and a cocktail dinner. We recently partnered with Toyota at the Paris 2024 Paralympics to create an exhibition that brought to life the inspiring journeys of Paralympic athletes.
The result
We had the privilege of celebrating these incredible athletes with an unforgettable event: a dynamic exhibition space showcasing their memorabilia and powerful testimonies, inspiring on-stage talks and an entertainment, with drummers show and workshop guiding guests into the rhythm, bringing everyone together.
Services
Concept & Design
Branding
Technical Production
Key facts
150
Exclusive attendees
20
Paralympic athletes
Projects you might also be interested in
01
02
03
04
Let's create your sports moment
Let's create your sports moment
We design experiences that hit the force of a last-minute goal. Your event becomes part of the story every fan will tell long after the game is over.