Stanley Stella New Collection Event: Reinventing fashion for a better world
Stanley Stella’s sustainable collection came alive in Barcelona with a bold, vivid & conscious event for Spain’s top dealers.
participants
40
industry
Fashion
event type
Product Launch
location
Barcelona
The challenge
Stanley Stella took its sustainable collection on a seven-country EU roadshow. In Barcelona, the goal was clear: create a single unforgettable event that showcased the collection while honoring the brand’s ethical commitment.
What we did
We created an experience in a venue that embodied Stanley Stella’s sustainable values. Every element reflected the brand’s mission, from custom eco-conscious decor and AV production to plant-based catering with locally sourced ingredients and carbon-efficient transportation. Sustainable suppliers were carefully selected, while intentional storytelling kept the collection’s innovation at the forefront. This went beyond a typical brand event. It became a physical representation of Stanley Stella’s philosophy, where guests didn’t just learn about sustainability but experienced it firsthand through thoughtful, tangible details. By weaving ethical choices seamlessly into every aspect, we delivered more than impact: we created lasting conviction in the collection through an experience that balanced purpose with powerful memorability.
The result
A meaningful brand moment that connected Spanish dealers to Stanley Stella’s vision. Guests experienced the collection in its authentic context. The event achieved two goals at once: elevating the products while reinforcing the brand’s leadership in sustainable innovation and ethical fashion. Every element communicated this commitment, creating alignment between dealers and the brand’s values through an experience that was as purposeful as it was powerful.
Services
Event Concept & Strategy
Venue Scouting & Decoration
Sustainable Catering
AV
Staffing
Transfers
Key facts
40
selected attendees: Spanish official dealers
Dealer
showcase in Barcelona, part of a 7‑country roadshow
Eco
conscious catering


No Ordinary Events. Only Spotlight Moments.
No Ordinary Events. Only Spotlight Moments.
Every square meter we build is intentional—crafted to impress, engineered to connect, and built for the brands that play on the global stage.