Banc Sabadell Barcelona Open – Godó: Transforming a public street into a premium fan boulevard
Elevating the Godó 2022 fan experience with bold design, immersive storytelling, and flawless execution, right in the heart of Barcelona.
participants
8,000
industry
Tennis
event type
Live Event
location
Barcelona
The challenge
For the 69th edition of the Banc Sabadell Barcelona Open, we were challenged to transform an open public street into a branded, high-impact fan experience. The task: turn a transit space into a tennis destination, elevated, immersive, and engaging.
What we did
We brought bold visions to life across a custom-designed boulevard. From the overall look & feel to individual sponsor islands, we curated every element for maximum visual impact and visitor engagement. Partnering with Tennium, we defined each space with premium materials: wood finishes, fresh florals, and bold ATP branding. Five standout white containers acted as sponsor showcases, while a tennis-themed photo wall became the fan-favourite hotspot, perfect for shareable moments and meaningful interaction. With high-resolution 3D renderings and end-to-end event identity development, we delivered an immersive environment where fans stepped into the spotlight.
The result
A flawless transformation of public space into a vibrant fan boulevard. Sponsors stood out. Fans stayed longer. The street became a destination, setting a new standard for sporting hospitality in urban settings.
Services
Look & feel concept
Event identity development
3D high resolution renderings
Key facts
5.8k
m2 of production
5
sponsored container islands for shops
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Let's create your sports moment
Let's create your sports moment
We design experiences that hit the force of a last-minute goal. Your event becomes part of the story every fan will tell long after the game is over.