World Aquatics Championships: Where sport, culture & brands converge
A vibrant, city-wide Hospitality Village in Barcelona for the World Aquatics Championships 2022, where we transformed the Olympic cluster into an experiential heart for sport, culture, and brand interaction.
participants
150,000
industry
Aquatic Sports
event type
Live Event
location
Barcelona
The challenge
To design, deliver and manage a large-scale hospitality village for the World Aquatics Championships, the largest sporting event in Spain that year. We needed to accommodate 150,000 visitors over 16 days across VIP, public, entertainment, and branded hospitality spaces, while maintaining city-side relevance, guest experience, and logistical precision.
What we did
We managed for both the public and VIP hospitality areas, as well as the commercial sponsor exhibits. For the Hospitality Village, we designed, delivered, and managed the entire experience, encompassing VIP and public zones, entertainment programming, staff dining facilities, guest accreditation, and the official FINA gala dinner. Simultaneously, we created bespoke brand pavilions and interactive zones for major sponsors such as Nikon, Speedo, Yakult, FC Barcelona, Tokyo 2020, and Kazan. These exhibits were individually tailored to each brand's audience and identity, with highlights including a Nikon photo studio, a Speedo retail space, and a dynamic fan zone for FC Barcelona. Throughout the championships, the village emerged as one of Barcelona’s key social landmarks, featuring live music, a diverse gastronomic offering, hands-on workshops, media centres, and high-impact brand activations.
The result
A hospitality spectacle that served 150,000 visitors over 16 days, with seamless integration of event programming and brand storytelling. The village became the pulse of the championships, delivering guest satisfaction, sponsor performance, and a standout reference for future sporting event design in the city.
Services
Complex logistics
Project management
Venue setup and co-ordination
Hospitality space decoration
Sponsor suites and exhibit pavilions
Activations
Key facts
1
Olympic venue
20k
sqm
150k
Visitors
16
Days
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Let's create your sports moment
Let's create your sports moment
We design experiences that hit the force of a last-minute goal. Your event becomes part of the story every fan will tell long after the game is over.