Axiecon: A vibrant, global gathering of gamers

Axiecon 2022, a bold three-day celebration where Axie fans and industry leaders came together in Barcelona to connect, create, and most importantly, play.

participants

2,500

industry

Gaming

event type

Live Event

location

Barcelona

The challenge

With limited lead time, we had to deliver a seamless three-day event across multiple venues while managing a diverse supplier network. Agility was critical, as last-minute changes demanded swift decisions without compromising quality. We needed to create an experience that was both immersive and premium, balancing large-scale participation with tailored moments for VIPs. Every detail had to reinforce Axie Infinity’s global brand and energise its vibrant community.

What we did

We staged a three-day experience that combined precision with playful energy. At Go Beach Club, 2,500 guests were welcomed with poolside registration, curated leisure spaces and custom décor that set a vibrant tone. Day two moved to Port Vell Marina, where we transformed the Sea Garden into an exclusive lounge for over 100 VIPs, complete with elevated catering, bespoke styling and a refined atmosphere. The finale unfolded at Pavilion 2, Fira Plaza España, reimagined as a gaming arena for 2,000 attendees. Zones featured immersive attractions, branded activations, live experiences and seamless guest flow. Behind the scenes, our team managed every detail, from design and custom builds to entertainment, catering, AV, staffing and logistics, all executed with absolute precision.

The result

AxieCon became one of Barcelona’s defining gaming events of 2022. With 2,500 participants, 100+ VIPs, and three days of interactive programming, we placed Axie Infinity’s brand firmly in the spotlight. Delivered with speed, agility, and impact, the event united community and creativity on a global stage.