Amazfit: An experiential product launch

We created a sleek, modern venue that mirrored the watches’ cutting-edge design, generating buzz with European media and impressing key clients. Every detail reflected Amazfit’s innovation, from the location’s contemporary aesthetic to the polished brand integration. For Amazfit’s launch, we handled the full concept and design, selecting a space with the perfect blend of edge and sophistication. Using their brand colours and guidelines, we crafted a clean yet dynamic environment that felt both premium and inviting. Nothing was left to chance. The event demanded interaction, so we built three bespoke experience zones, each dedicated to one of the new products. These weren’t just displays but immersive areas where guests could truly engage with the new tech.