Music Tribe at ISE 2024

Barcelona

Outline

Design and construct an eye-catching stand for Music Tribe at ISE, the world’s largest audio-visual and systems exposition.

Case

For ISE, a premier event in the audio-visual industry, we collaborated with Music Tribe for the first time to oversee both the design and construction of their booth. The client sought a disruptive stand that would capture attention at this world-leading audiovisual and systems integration exhibition.

Music Tribe, a conglomerate of 13 distinct audio brands, required a unique approach to showcase a diverse product range from five of their brands, including microphones, speakers, and other audio equipment. Our challenge was to create a stand that would reflect Music Tribe’s urban style and brand identity while effectively displaying and differentiating each brand's offerings. The design needed to not only showcase various product types but also create an engaging experience for visitors, facilitating both product interaction and client meetings. This was particularly important given ISE's reputation for attracting international technology talent and offering unique sales opportunities through its diverse visitor profile.

Our goal was to design a stand that would stand out among over 1,400 exhibitors and attract attention from the tens of thousands of attendees expected at the event.

Bringing five audio brands under one eye-catching stand

Facts

4-day event
73,891 attendees from 162 countries
1,408 exhibitors
82,000 m² of exhibition space

Aspects

stand design & construction
storage facilities
furniture & custom-built elements
reception & hospitality areas
demo stations
exhibition area
graphic production
hall services management
stand-by 24/7 service
logistics

Work process

We crafted a stand with a bold, garage-inspired vibe featuring eye-catching graffiti that matched Music Tribe’s urban flair. A professional graffiti artist created unique designs for each brand, splashing different artwork across each arch. The layout was a carefully planned brand journey, incorporating wall-mounted displays for some products, podium showcases for others, and mini-worlds for each brand to encourage hands-on exploration. To enhance the visitor experience, we included a bar serving a variety of beers and drinks, brand merchandise displays, and cozy nooks for client chats.

Our design was a real head-turner at ISE, nailing both the technical elements and creative flair. The stand showcased five of Music Tribe’s brands with style, creating an immersive experience that encouraged product interaction and provided areas for both casual mingling and serious business discussions.

This project was one of 13 stands we designed for ISE, showcasing our ability to create impactful exhibition spaces. Overall, this Music Tribe project at ISE demonstrates our ability to blend strategy and creativity in stand design, crafting a unique, brand-specific environment that lets products shine and engages visitors.

It was incredibly rewarding to see the challenge of uniting five distinctive brands under one concept and design come to life in such harmony.
Constanza Chicco, Exhibits Project Manager Lead

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