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Creating spaces with a Champions feel in Paris

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UEFA Champions League Final 2022

Paris

Outline

Design, prepare and deliver the official hospitality spaces at the Stade de France in Saint-Denis, Paris, for the UEFA Champions League Final 2022.

Case

We were thrilled to build on previous partnerships with UEFA to curate, craft and oversee the management of the hospitality spaces for the grand finale of the UEFA Champions League.

Originally destined for St. Petersburg, the 2022 edition was relocated to Paris, presenting us with a formidable challenge – compressing our preparation time from six months to three. Despite the scale of this undertaking, our skilled, experienced team rose to the occasion, surpassing expectations from the client and sponsors.

The UEFA Champions League Final is the pinnacle of European club football. Given the global significance of this event, our unwavering commitment to precision and attention to detail played a pivotal role in ensuring the flawless execution of the event’s hospitality.

The final took place at The Stade de France which is the national stadium of France. It’s located just north of Paris in the commune of Saint-Denis. It has a capacity of 80,698 and the stadium was built for the 1998 FIFA World Cup, which seen the host nation win their first World Cup.

 

The hospitality areas exceeded expectations. Our sponsors and guests were thrilled with the staging of the event.

UEFA Hospitality Production Manager at UEFA

 

 

Crafting champion-style spaces in Paris

Facts

  • 1-day event
  • 15,000 hospitality guests
  • 3 weeks of assembly
  • 2.5 weeks of disassembly

Aspects

  • look & feel concept
  • project management and planning
  • space design & decoration
  • elevation of official branding
  • 15 internal lounges
  • 1 outdoor tented village
  • on-site logistical management
  • re-use of produced items

Work process

Our creative and interior design teams collaborated to design the spaces for 15,000 special guests. The graphic design team played a pivotal role in this endeavor, creating captivating team-specific graphics for both finalists. Despite only receiving the official event branding late in the process our graphic team devised a system for creating finalist graphic templates, allowing us to swiftly produce graphics once the finalists were determined.

We relied on our trusted local partners in Paris and its surrounding areas to produce the event. We sourced locally produced items, so we could ensure that we made a positive impact on the local economy while this helps keep our carbon footprint to a minimum which is part of our commitment to creating sustainable events.

Within the stadium, there were 15 lounges to be developed to host hospitality guests. Due to the time constraints, we decided against transformations, instead we opted to enhance and harness the existing aesthetics of certain rooms, accentuating their unique charm.

Outside the stadium, we erected the tented Champions Village, a purposely designed area for sponsors’ invited guests and clients. We wanted to anchor the event in its Parisian setting, to do this we incorporated elements inspired by the city, evoking the ambiance of a Parisian park. The inclusion of large-scale football-themed graphics served as a powerful reminder that at its core, this event was a celebration of the beautiful game.

A key tenet of our design was to adorn the spaces by elaborating the official event branding, to really reinforce the cohesive feel of the event. We were convinced to operate this way by the unfeasibility creating custom pieces and designs in the timeframe we were afforded, however the feedback we received from UEFA and its partners about the spaces was exceptional.

Operating under time constrains presented an immense challenge, but the gratification derived from achieving such remarkable results within those constraints was profoundly rewarding.

Pascal Jorritsma, CEO & Founder
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