As the main sponsor of the 2021 Davis Cup Finals, Rakuten required a sleek, yet warm and welcoming, ambient space that reminded visitors about the brand’s cultural origins, instead of a conventional corporate space.
The Davis Cup was founded more than 100 years ago, in 1900. Since then, it has become the most important men’s tennis world championship, held in various countries, and attracting many important patrons.
For the 2021 Davis Cup Finals, Octagon selected us as their partner to design and deliver the hospitality lounge for Rakuten, one of Japan’s most prestigious providers of e-commerce solutions.
Rakuten has become one of its country’s biggest names in the electronic and digital marketplace. We decided to design a lounge area that mixed the novelty of the digital age with the warm aesthetics found in traditional Japanese spaces. With networking being important for Rakuten, we made sure to offer a lounge experience where guests could relax and talk business in a soothing environment.