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Exhibits

Crafting a unique booth that enhances the client's brand presence.

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NextPharma at CPHI

Barcelona

Outline

Create and design the exhibition stand of NextPharma for CPHI in Barcelona 2023, the premier global trade show in the pharmaceutical industry.

Case

For CPHI 2023, we collaborated with NextPharma for the first time, overseeing both the design and production of their booth. The client secured a prime location at the exhibition, so we aimed to capitalise on this prime location by creating something truly attention-grabbing. Which lead us to opt from traditional approach.

NextPharma operates as a global pharmaceutical contract development and manufacturing organisation, catering to markets worldwide. Specialising in a comprehensive array of pharmaceutical services spanning the entire supply chain, they offer pharmaceutical development, clinical trials and analytical services, alongside commercial manufacturing and packaging.

Each year, the pharmaceutical industry eagerly anticipates the arrival of CPHI Barcelona. Recognised as a cornerstone gathering for pharma professionals worldwide, CPHI brings together leaders and experts from across the globe. CPHI stands as the preeminent forum for unveiling groundbreaking innovations, nurturing partnerships, and catalysing dialogues that shape the future of healthcare.

We appreciated Ivention's professionalism, reactivity, and their ability to respond to our needs. We highly recommend their services to any company wishing to organize a high-profile presence at a trade show.

Katherin Kleinhams, Assistant to Site Manager at NextPharma

 

 

Producing a welcoming space for pharmaceutical professionals to engage with

Facts

  • 3-day event
  • 53,935 attendees
  • 2,400 exhibitors
  • 119 sqm for the NextPharma stand

Aspects

  • stand design & construction
  • storage facilities
  • furniture & custom-built elements
  • reception & hospitality areas
  • product placement
  • graphic design & branding production
  • hall services management
  • stand-by 24/7 service
  • catering service

Work process

The client presented us with the challenge of creating a booth that would stand out within the pharmaceutical industry. So, we embarked on a mission to craft a booth that not only mirrored their brand essence but also radiated a welcoming atmosphere. Taking charge of both design and production, we set out to reimagine traditional aesthetics.

The stand boasted a stunning feature wall adorned with lifelike imitation plants, prominently showcasing the client’s logo. Complete with a private meeting room, a relaxing lounge area and informal meeting tables, which allowed met the clients request for areas for engagement with visitors. Additionally, two counters adorned with display cases enhanced the booth, providing a striking platform to showcase the client’s services and which left a lasting impression in a fiercely competitive landscape.

We found the client's vision inspiring, and I'm thrilled that our team had the opportunity to bring it to life.

Francisca Silva, Exhibit Lead Project Manager
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