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Davis Cup Finals: delivering a new hospitality model for Juvé & Camps

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Davis Cup Finals – Juvé & Camps



For the Davis Cup Finals 2021 that took place in Madrid, we designed and produced in collaboration with Octagon the hospitality lounge for the leading sparkling wine brand, Juvé & Camps.


The Davis Cup is the premier international team event in men's tennis. It is contested annually between teams from competing countries in a knock-out format – and this time Juvé & Camps was one of the principal partners of this renowned tennis tournament.

As a Davis Cup Finals 2021 sponsor, Juvé & Camps decided to opt for a multitude of sponsoring opportunities provided by our partner Octagon such as track presence, a stand in the commercial area for activations, distribution of giveaways and more specifically the right to have a corporate dedicated area in the prestigious “The Club 1900”.

Sales increase and product showcase are some of the objectives Juvé & Camps aims for. In this case, the goal was to have their consumers and VIPs witness a brand experience in a relaxed way. For the brand to be associated with a cocktail moment (and less with the sports event itself), we opted for creating a world of premium sparkling wine.


Juvé & Camps - Davis Cup







We co-delivered a unique, classic, and timeless hospitality atmosphere


  • 11-day event
  • 142 competing nations
  • 18 national teams reaching the final
  • 60,000+ spectators
  • 100 sqm of Juvé & Camps hospitality


  • co-production with Octagon
  • look and feel concept
  • project management and planning
  • space design & lounge decoration
  • custom-made structures
  • sponsor’s product placement
  • on-site logistical management

A small sparkling wine oasis in the world of tennis

Work process

For their dedicated hospitality space, we worked hand in hand together with Octagon, one of the leading sports marketing agencies on the Spanish and global market.

We developed a look & feel concept based on several essential pillars, transmitting the image of a brand that loves tradition, highlighting its premium products, and recreating a winery environment with custom-designed elements.

To reach an authentic atmosphere of a wine cellar, we selected darker rustic furniture with sophisticated touches and combined it with raw materials such as wood and metal. A real eye-catcher that draws the guests’ attention to the star of the show was a necessity. For that, we custom designed and produced an artistic backdrop to showcase the Juvé & Camps sparkling wine and give even more visibility to the brand.

Many creative minds can take part in co-producing an event, which only brings more expertise, flexibility and a broad range of options to the table.

Theresa Baum, Account Director
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