For the Davis Cup Finals 2021 that took place in Madrid, we designed and produced in collaboration with Octagon the hospitality lounge for the leading sparkling wine brand, Juvé & Camps.
The Davis Cup is the premier international team event in men’s tennis. It is contested annually between teams from competing countries in a knock-out format – and this time Juvé & Camps was one of the principal partners of this renowned tennis tournament.
As a Davis Cup sponsor, Juvé & Camps decided to opt for a multitude of sponsoring opportunities provided by our partner Octagon such as track presence, a stand in the commercial area for activations, distribution of giveaways and more specifically the right to have a corporate dedicated area in the prestigious “The Club 1900”.
Sales increase and product showcase are some of the objectives Juvé & Camps aims for. In this case, the goal was to have their consumers and VIPs witness a brand experience in a relaxed way. For the brand to be associated with a cocktail moment (and less with the sports event itself), we opted for creating a world of premium sparkling wine.