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Crafting special moments at the UCLF with FedEx

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FedEx UCLF 2023

Istanbul

Outline

FedEx hosted a multi-day program for the 2023 UEFA Champions League Final for invited guests.

Case

The program included two features in two separate venues: the FedEx lounge at the Atatürk Olympic Stadium  and the Pre-match Business Reception production and other custom made items such an exclusive welcome desk for FedEx guests at their hotel.

Details and hospitality activations included stage build and set up, branding and directional signage. Entertainment was key for this year’s activation. It included ice sculpture, live DJ, Turkish coffee and a fortune teller.

FedEx's 50th anniversary coincided with UCLF 2023, therefore to celebrate that milestone we created special anniversary materials.

 

 

 

 

FedEx's Partnership Activations at the UEFA Champions League Final 2023 in Istanbul

Facts

  • 1-day event
  • 4-day logistics for DMC journey
  • 2 venues
  • Two weeks of assembly and disassembly

Aspects

  • look & feel concept / creative concept
  • project management and planning
  • space design & decoration
  • custom-made structures
  • traditional decorative items
  • on-site logistical management
  • re-use of produced items
  • branding activation
  • entertainment on-site activities

Work process

We were thrilled to continue collaborating on the branding activation of a UEFA global sponsor for the 2023 Champions League Final in Istanbul. We assisted the client from the initial stages, from idea and concept creation, through the implementation process.

We ensured that FedEx guests were treated to a premium sports event experience. The goal of the program was to showcase FedEx’s brand and promote their values while their guests enjoyed the match and hospitality.

Local suppliers played a pivotal role in the production, from setting up the space and implementing local touches while always maintaining a sports aspect.

A massive thank you to our client for placing so much trust in our team, which provided us with the confidence to deliver our best. It was a pleasure from beginning to end.

Anci Hammerstein, Project Director
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