We developed a six-city wide roadshow experience for FIAT UK and FIAT 500X globally, generating social media engagement for the FIAT brand.
Iventions developed the six-city wide roadshow experience for FIAT UK and FIAT 500X globally. For the release of its new model FIAT 500X, we produced a nationwide roadshow in the UK to create social traffic and engagement. This exhibit included the product on display in each of the six cities and, in addition, featured an experiential and innovative Virtual Reality test drive.
While guests experienced the feeling of driving a FIAT 500X, virtual reality brought the product to life. We conceptualised the brand experience and signified guests to a real-life test drive. This generated a huge campaign, in which people were invited to test the FIAT 500X on circuit. With this exhibit, we created both a stunning product display and produced social media traffic and engagement for FIAT.