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Exhibits

A fresh look for Radisys' booth at Mobile World Congress

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Mobile World Congress, Radisys Exhibit

Barcelona

Outline

We designed, conceptualised and built the Radisys stand for the world’s largest exhibition in the mobile industry, the Mobile World Congress in Barcelona.  

Case

For every edition of the world’s largest gathering for the mobile industry, this time highlighting the era of intelligent connectivity and 5G, Iventions designed and managed different exhibits. Combining congress and exhibition, the Mobile World Congress attracts a C-level audience focused on the mobile industry, and that gathers executives representing mobile operators, technology providers, device manufacturers and content from across the world.

As a global leader in open telecom solutions, Radisys has been showcasing the latest technology for many years at the Mobile World Congress, together with notable brands. This year, Radisys wanted to take a different approach in terms of stand design and visibility, and therefore asked us to build their stand. We managed to convince the crowd of Radisys’ innovative know-how to drive disruption with easily integrated solutions.

The stand design was very clean and open, perfectly showing our brand messages, and that is the key. Iventions has been wonderful.

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Lisa Marone – Sr. Marketing Program Manager

We designed unique exhibits for an audience of 109.000+ attendees

Facts

  • 109,000+ attendees
  • from 198 countries
  • 2,400 exhibitors
  • 7,900 CEOs present
  • 120,000 square metres
  • 3,500 media & industry analysts
  • 64 sqm for Radisys' exhibit

Aspects

  • design & construction
  • stand-by 24/7 service
  • hall services & daily catering
  • bespoke storage facility
  • video & photography
  • executive meeting rooms
  • product placement
  • large-scale graphics & branding
  • open hospitality area
  • engaging demo stations
  • hanging LED screen

Radisys, global leader in open telecom solutions, asked us to design and build a crisp looking stand

Work process

For Radisys’ exhibit during the Mobile World Congress, Iventions designed a stand mirroring their brand image and positioning in the market: a focus on dynamic shapes and exciting colours to stand out from the rest. As the company is a global leader in open telecom solutions, we designed different interaction and network spaces, together with meeting rooms to facilitate sharing and new business opportunities. With such a new striking stand design, we managed to give Radisys an attractive look and feel to show their services to the world.

To create a very hospitable environment, we focused on a high level of catering service and attention provided by the team. Easily finding solutions for many last-minute requests, our team of international project managers was available 24/7 and created a feeling of trust and flexibility. Working together, Radisys was very content with the successful stand, the increase of business opportunities and the innovative design.

Iventions team - Project Manager - Lisa Despeysses

We are supporting our clients 24/7. Creating a feeling of trust and confidence is the key for a successful exhibition experience.

Lisa Despeysses
, Project Manager
meet our event architects

A hanging LED screen as the centrepiece of the exhibit

 

 

An appreciative client feedback