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Exhibits

Karix bringing colour to the Mobile World Congress

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Mobile World Congress, Karix Exhibit

Barcelona

Outline

We developed and managed the Karix booth for the world’s largest exhibition in the mobile industry, the Mobile World Congress in Barcelona.  

Case

Iventions designed and managed a number of exhibits at the world’s largest gathering for the mobile industry: Mobile World Congress. The mobile industry’s leading event, which hosts conferences and exhibition spaces, took place in Barcelona. With a targeted C-level audience from over 198 countries, this global event highlights the era of intelligent connectivity and 5G.

Showcasing the latest technology, Karix, India’s leading and largest mobile engagement and communication provider, asked us to build their stand. The Karix stand needed to centre around interaction, as this communication provider enables a better engagement with clients. With strong branding solutions, comfortable lounge and meeting areas, and accessible demo stations; we turned the Karix stand into a place conducive to communication.

The reason why we chose Iventions is because we wanted to improve and step-up our exhibit.

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Siddharth Singh – Marketing Director of Karix Mobile

We managed unique exhibits for an audience of 109.000+ attendees

Facts

  • 109,000+ attendees
  • from 198 countries
  • 2,400 exhibitors
  • 7,900 CEOs present
  • 120,000 square metres
  • 3,500 media & industry analysts
  • 80 sqm for Karix's booth

Aspects

  • double-decker construction
  • hall services & accreditation
  • stand-by 24/7 service
  • trained hostess team
  • daily catering & storage facility
  • bespoke demo stations with touch screens
  • video & photography
  • hospitality area & custom designed café bar
  • executive meeting rooms
  • two large LED screens
  • off-site executive and clients events
  • production of marketing collateral

Karix, India's leading and largest mobile engagement and communication provider, turned to Iventions for a full exhibit experience including off-site events

Work process

For Karix’s second solo exhibit during the Mobile World Congress, Iventions designed a stand reflecting their brand image and positioning in the Indian market: a focus on large format graphics and exciting colours to stand out from the rest. As the company is a leader in mobile engagement and communication, we created numerous lounge areas and meeting rooms on a first floor, to facilitate sharing, new business opportunities and conversation. Custom-made demo stations with networking opportunities were the perfect structures to showcase Karix’s services to the world.

To create a very hospitable environment, we focused on a high level of catering service and attention provided by the trained hostesses. To make Karix stand out from the rest, we organised 2 exclusive cocktail parties, taking place during the evenings of the fair in one of the most exclusive venues of Barcelona. Easily finding solutions for many last-minute requests, our team of international project managers was available 24/7 and created a feeling of flexibility.

A challenging environment such as MWC requires efficiency, last-minute solutions and acting fast.

Ada Kleczek, Project Manager
meet our event architects

An accomplished second solo exhibition experience

 

 

An exclusive party hosted for Karix's guests