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Impressive public Hospitality Village to host 150,000 visitors during 16 days

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World Aquatics Championships

Barcelona

Outline

We managed the Hospitality Village for the World Aquatics Championships, serving 150,000 people in a 16-day festival.

Case

Iventions designed, delivered and managed a Hospitality Village for the World Aquatics Championships in Barcelona, including VIP and public hospitality areas, sponsorship stands & pavilions, entertainment and staff dining facilities. For more than two weeks, thousands of people from different countries and cultures met to attend the most important competition of the disciplines of FINA (swimming, water polo, diving, synchronized swimming and open water swimming).

With the experience of managing the greatly successful UEFA Champion’s League Finals ‘Champions Village’ under our belt, we designed an astounding World Aquatics Championships Village. At the biggest sport’s event in Spain that year, we served 150,000 people in a 16-day festival. Our Village became a reference area of the city’s social life during the World Aquatics Championships. Regarding engagement and sponsor participation, this was the most impressive public Hospitality Village we ever built.

World Aquatics Championships - Brand activation
Temporary structures to host activities

We enjoyed a close cooperation with the experienced staff of iVentions. They ensured that our partners, suppliers and future hosts were satisfied with tailored solutions.

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Cornel Marculescu, FINA Executive Director
World Aquatics Championships - Concert
Live music entertainment for every taste
Add captionWorld Aquatics Championships - gastronomy
Mediterranean cuisine

More than 181 countries of excited visitors

Facts

  • 1 Olympic Venue
  • 181 countries
  • 6 different cuisines from famous Barcelona restaurants
  • 20,000 sqm
  • 150k people
  • 16 days
  • 2293 athletes

Aspects

  • Project management and planning
  • Building and engineering
  • Venue setup and co-ordination
  • On-site logistic management
  • Hospitality space decoration
  • Sponsor suites and exhibit pavilions
  • Volunteer catering & dispatch
  • Catering and staffing
  • Accreditation and hostesses
  • Nikon brand activation
  • Arena private hospitality
  • Speedo retail shop
  • Nikon media centre
  • Yakult product sampling
  • Tokyo2020 Bid hospitality & display
  • FC Barcelona fanshop
  • Celebrity appearances
  • Medal ceremonies
  • Entertainment and workshops
  • FINA gala dinner

Our Village became a reference area of the city’s social life during the World Aquatics Championships

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Work process

Through our great relationship with FINA and the city of Barcelona, Iventions won the opportunity to create the public Hospitality Village for the World Aquatics Championships. We built an enormous and inviting village, capable of having more than 150,000 guests. In addition, various sponsor suites were created: stunning, engaging spaces for the best sponsors, such as Tokyo 2020, FC Barcelona, Nikon and Speedo. Nikon’s exhibit space, for example, consisted of a photography studio and featured promotional material, product display and engagement with the public.

The World Aquatics Championships were set up in the main Olympic Cluster of Barcelona. One central stage provided the thousands of guests and volunteers with live entertainment, fun activities and celebrity appearances. Next to the brands we created experiences for, we also worked with FINA to organise the FINA World Congress and their official gala dinner. Various Spanish notables attended this dinner, under which the Royal House of Spain. We managed the logistics and were fully responsible for their security.

Iventions team - CEO and founder - Pascal Jorritsma

Iventions was responsible for the complete commercialisation of this event, creating our own cash free payment system with tokens.

Pascal Jorritsma, CEO & Founder
meet our event architects

 

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Hospitality lounge

 

 

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