Events

Avant-garde Hospitality Village for the sponsors of UEFA Champions League Finals

UEFA Champions League Finals

Munich

Outline

We conceptualised and produced the state-of-the-art Sponsors Hospitality Village for the UEFA Champions League Finals in Munich.

Case

Iventions designed and managed the 15,000 m2, avant-garde Sponsors Hospitality Village for the UEFA Champions League Finals in Munich. This ‘Champions Village’ hosted around 6,000 VIP guests of different UEFA sponsors, all present to see the football competition and feel the vibrations of the stadium and the game. It was one of the largest hospitality facilities for an annual sports event in Europe. Sponsors included Heineken, Sony, adidas, MasterCard, Ford, and UniCredit. UEFA chose us as their highest preference best event management company.

At the Allianz Arena, one of the top 3 most iconic stadiums in the world, we built a complex Champions League Village. With an enormous team and six weeks of building with supplies from over 9 different countries, we created one of the largest temporary hospitality villages ever made. We created 15,000m2 with an ambiance matching no other, delivering top hospitality with bespoke entertainment in a thrilling atmosphere. In a style mimicking that of the world-famous designers of the Allianz Arena, Iventions set up a magical, tightly organised event with an ambiance matching no other.

3D Champions League Finals Starball

Iventions should be very proud of what was created because the feedback from the clients, sponsors and UEFA are all positive and full of compliments.

Pietro Chiabrera, Event Operation Manager for TEAM, UEFA’s exclusive agent for marketing
Central sports bar with UEFA broadcast
Top-notch catering service

We created 15,000m2 with an ambiance matching no other

Facts

  • 15,000 sqm hospitality village 

  • 13,680 sqm tent structures 

  • 700 sqm Outdoor technical area
  • 400 sqm Outdoor storage area
  • 220 sqm Outdoor logistic area
  • 6,000 VIP guests
  • 120 persons in build crew
  • 4,600 KVA generator capacity
  • 29,000 meters power & TV cabling 

  • 640 meters truss systems
  • 62 plasma screens 

  • 2,900 sqm graphic branding

Aspects

  • Red carpet entrance
  • Reception desk & cloakroom
  • Sports hospitality
  • Large common plaza area
  • Outdoor terrace 

  • 3D dome with central bar
  • Sponsor pavilions
  • DJ booth & stage
  • adidas merchandise booth
  • Luxury toilets
  • Kitchens
  • Temporary power plant
  • Trophy stand & prediction wall

This UEFA Champions League Finals ‘Champions Village’ hosted around 6,000 VIP guests of different UEFA sponsors.

Work process

At the Allianz Arena, Iventions adopted architects Herzog & De Meuron’s unique contemporary style in a temporary village, using bright white structures, hi-tech aluminium roof frames and colourful LED mood lighting technology. This stadium has distinct qualities and specific angular lines, which we matched in both graphics and lighting, integrating the strict fire-safety regulations. With this lighting, the Champions Village complemented the entire stadium. Working on the biggest sports’ event of the year, we wanted to correspond that significance to the guest experience.

In six weeks’ time, we transformed a parking lot into a fully functioning city, delivering every aspect, from toilets to tech. Under challenging circumstances and local German regulations, we generated good solutions within close collaboration. In addition, we were able to re-invent the iconic Champions League 3D Starball with a nineteen-meter diameter semi-spherical structure as the centerpiece of the event. This main feature was the shining heart of the hospitality village, turning into every possible colour. Each sponsor booth contained their own unique magical ambiance – for example, for Heineken and MasterCard we designed completely different worlds. Managing this experiential UEFA Champions League Finals Hospitality Village event, Allianz Arena’s Director named us the best event management company they have ever worked with.

Iventions team - CEO and founder - Pascal Jorritsma

For me as an entrepreneur, this event was most impressive and one of the pinnacle events I’ve created in my professional career.

Pascal Jorritsma, CEO & Founder
meet our event architects

Setting-up the Champions League Finals

 

Graphic branding

 

 

Bespoke entertainment for VIP guests

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