Powersoft at ISE 2024

Barcelona

Outline

Craft a stand for Powersoft that highlighted the company’s commitment to environmental responsibility and its cutting-edge audio solutions at ISE 2024 Barcelona.

Case

Powersoft is an Italian company that specialises in high-performance amplifier technology. Founded in 1995, it focuses on innovation and sustainability, offering eco-friendly solutions that deliver superior sound quality. Powersoft's commitment to excellence and environmental responsibility has established it as a leader in the professional audio industry.

This was our first partnership with Powersoft who sought to break away from their previous enclosed booth designs and create an open, inviting space that reflected their eco-friendly product line. They wanted to showcase their energy-efficient amplifiers in an environment that resonated with their green ethos.

Our objective was to create a standout booth that would capture attention among more than 1,400 exhibitors at Integrated Systems Europe (ISE) and engage the tens of thousands of attendees expected at the event.

Setting the stage for an iconic Italian amplifier maker

Facts

4-day event
73,891 attendees from 162 countries
1,408 exhibitors
82,000 m² of exhibition space

Aspects

stand design & construction
storage facilities
furniture & custom-built elements
reception & hospitality areas
demo stations
exhibition area
graphic production
hall services management
stand-by 24/7 service
logistics

Work process

We created a booth for Powersoft at ISE 2024 that blended technology with nature. The eco-inspired design featured wood elements and plenty of greenery, transforming the space into a field-like atmosphere that highlighted Powersoft’s commitment to sustainability. By opting for an open layout instead of enclosed spaces, we encouraged exploration and interaction among visitors, enhancing their overall experience.

The booth was thoughtfully organised into functional zones, including private meeting rooms, a bar area, storage space and interactive demo stations. A striking hanging banner served as a focal point, effectively drawing attention to the booth despite its location away from the main aisles. This layout ensured that every aspect of the space was engaging and purposeful.

The outcome was a resounding success, as Powersoft’s booth stood out, and its design created a captivating ‘wow’ factor that attracted many visitors and effectively communicated the company’s eco-friendly mission.

Powersoft expressed satisfaction with the end result, marking a successful first collaboration that showcased their dedication to both audio excellence and environmental responsibility.

It’s truly fulfilling to create a booth that stands out and makes a lasting impression.
Constanza Chicco, Exhibits Project Manager Lead

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